Like Google, Cassini’s job is to sort your listing. Long Red Women’s Evening Dress Cotton Size 10 and Belt ***ĭescription: To keep this short I won’t put a description but let’s say the word dress was used 4 times and red was used twice. (Keyword / Length Ratio) also called keyword density. eBay’s new search engine “Cassini” looks at not just the title like eBay’s old “Voyager” search engine, but now looks at the title, item specifics, short description (where your HTML is) and the long description (all of your HTML).Ĭassini works like Google, it measures the ratio of how many times the keywords in your title are used in the rest of the listing compared to the length of your listing.
![ebay description template for dresses ebay description template for dresses](https://i.pinimg.com/originals/bd/de/c2/bddec253a2db3ac033d1f7153f5fdadd.jpg)
![ebay description template for dresses ebay description template for dresses](https://d3sg2ldiig8y1n.cloudfront.net/sites/default/files/zeus/eBay-description-template.png)
The short answer is “yes”, HTML at first glance is bad compared to plain text listings however here are some tips to make your HTML listing outperform non HTML eBay listings.
![ebay description template for dresses ebay description template for dresses](https://d3inagkmqs1m6q.cloudfront.net/guides/adding-ebay-policies/eBay-Policies-SureDone-Profiles-4.jpg)
Is html code bad for your eBay listings? This question has come up a fair bit lately with the release of eBay’s new search engine and it is a very good question.